Jarrett Furniture supplies beautiful European furniture to the hospitality industry, focusing on quality and sustainability.
π There was not enough copy on the Home page to inform visitors and to encourage them to explore the website
π The navigation and page structure wasn't clear
π The design aesthetic was lacking and not giving the impression of quality
π Images were not optimised, slowing down the website
π Increased the amount and quality of copy and typography, adding headings and structure to make it easy for visitors to scan the pages
π Refined the navigation and introduced a mega navigation menu to make it easier to find information on the website
π Refined the design aesthetic to invoke a more professional and high-end feel, matching the quality of the products
π Optimised all images throughout the website and improved website loading time by 25%, positively impacting SEO
π Added a Wishlist functionality so visitors can easily collect together all the furniture pieces they are interested in and make an enquiry
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