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Toddle Kidswear is a British brand, creating multifunctional loungewear for babies and toddlers.
👎 Alice had created an e-commerce website herself but she didn’t feel it truly represented Toddle and felt embarrassed. She was worried it would affect sales.
👎 The old website was just using a Squarespace template “as is” and not very inspiring.
👎 An Inconsistent aesthetic throughout the website, which didn't give the feel of a quality, professional brand.
👍 A responsive, e-commerce Squarespace website that Alice can still easily manage and was proud of.
👍 Alice already had a logo, so I created a contemporary colour palette based on her products to use in her marketing. This added an authentic feel, together with hand-drawn elements and code customisations to break away from the Squarespace template.
👍 The new website also has a stronger product focus (making use of the lovely images!) and better navigation to help increase sales.
If you're thinking about improving your website and making it work harder for your business, let’s make it happen!
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